by clicking on the page. A slider will appear, allowing you to adjust your zoom level. Return to the original size by clicking on the page again.
the page around when zoomed in by dragging it.
the zoom using the slider on the top right.
by clicking on the zoomed-in page.
by entering text in the search field and click on "In This Issue" or "All Issues" to search the current issue or the archive of back issues respectively.
by clicking on thumbnails to select pages, and then press the print button.
this publication and page.
displays a table of sections with thumbnails and descriptions.
displays thumbnails of every page in the issue. Click on a page to jump.
allows you to browse through every available issue.
FCW : April 30, 2015
Stefan Weitz is director of search at Microsoft’s Bing, so it’s no surprise that he has lots to say about the technology. His insights are not limited to the underlying math and mechanics (though he has plenty to offer on those topics) because he believes search has the potential to evolve far beyond an information- retrieval tool and truly make our lives better. Search is a “hinge that can join together the best parts of machines and the best parts of humans,” Weitz declares. If that sounds a bit utopian for a tool that’s often used to settle bar bets and find obscure tax forms, well, Weitz agrees. That elusive hinge, he writes, is “not the search that you know today, and likely not even the search that the big technology companies are currently building — but it’s the search that comes into view when we think about it less as a tool for finding pages and more as a group of functions that can be deployed to make us smarter, happier, and better connected in our real-world lives.” In other words, Weitz’s focus is not search in the sense most of us think about it. The subtitle of his book, “Search: How the Data Explosion Makes Us Smarter,” tips his hand. The real emphasis is on big data and what it increasingly makes possible. At a recent presentation in Falls Church, Va., Weitz sketched his definition of what “near-term search” could entail: • Search queries will not be words. They will be any change in state. • Search won’t need to listen to what you say to know what you mean. • Search will understand and take action in the real world. • Search will appear when and where you need it, even if you don’t know you need it. • Search will contribute to human knowledge, not just index it. • Search will simplify our lives. Again, that’s optimistic stuff. But in his book, Weitz offers example after example of how the future is often already here. Take, for instance, the research that computer scientist Eric Horvitz, a former president of the Association for the Advancement of Artificial Intelligence, has done on searches for first-aid information. According to Weitz, Horvitz realized that traditional search was not very good for time- sensitive medical queries and that individuals doing the searching often muddled through several unhelpful results before getting to the information they needed. When search knows what you need BY TROY K. SCHNEIDER In his new book, Microsoft’s Stefan Weitz previews what predictive analytics could mean in practice 30 April 30, 2015 FCW.COM Bookshelf 0430fcw_030-031.indd 30 4/7/15 3:29 PM
April 15, 2015
May 15, 2015