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FCW : March 15, 2013
Nearly every agency makes use of social media these days, but the next step is for feds to evaluate the impact and value of their efforts. At the Social Government Summit in February, the Social Media Commu- nity of Practice, an interagency group led by the General Services Adminis- tration, unveiled two new initiatives that could help agencies unlock the full power of their social data. The first initiative is part of the White House s Digital Government Strategy and provides agencies with a basic "how-to" for metrics that consists of four parts: why metrics matter; how to use them; baseline social media metrics by category; and resources, training and feedback options. "We are unlocking the next genera- tion of government data for you to use and embed in your services," said Justin Herman, new media manager at GSA s Center for Excellence in Digital Government, speaking to an audience composed largely of federal employ- ees and social media experts. Although the group s recommenda- tions are not mandatory, its techniques, insights, guidance and tools are all free, which should appeal to agencies deal- ing with budget restrictions. GSA also unveiled an application programming interface from the Social Media Registry that allows users to open content from a variety of government social media accounts and combine it across an agency, topic or keyword, Herman said. The cus- tomizable aspect is particularly impor- tant during disaster relief efforts, an area in which social media is rapidly playing an important role, he added. "Imagine a world where if a storm hits, you (as a citizen) receive instant, veri ed information from public serv- ices," Herman said. "You can engage directly with its source, and it is cus- tomizable based on needs, without having to navigate bureaucracy." --- Frank Konkel New tools help agencies delve into social media metrics Trending is the day that sequester-driven furloughs could begin for DOD's civilian employees. INK TANK U.S. Chief Technology Of cer Todd Park and members of the President s Management Advisory Board con- cluded that although government innovation is growing, it still occurs too infrequently and too slowly. "There s a lot of stuff happening, but there s much, much more still to do," Park said dur- ing a conference call in February. "There are certain things we know we should do --- like we should absolutely scale up the Presidential Innovation Fellows program at the agency level." Programs like PIF help spur innova- tion by bringing in private-sector tal- ent to work with government teams. Other efforts include informal meetings between federal CTO, CIO and agency innovation of cers governmentwide. The board also heard from other of - cials on cost-saving initiatives launched in 2012, including strategic sourcing. So far, the government has saved more than $200 million with uni ed, govern- mentwide contracts, said Joe Jordan, administrator of the Of ce of Federal Procurement Policy. Dan Tangherlini, acting administrator of the General Ser- vices Administration, said GSA plans to add ve new general products, including software, to the growing list of strategic sourcing solutions by October. However, Elizabeth Smith, CEO of Bloomin Brands, said real transforma- tion happens "when everybody, no mat- ter what their position is, views innova- tion as part of their job. I think you need a change management culture compo- nent in addition to these infusions of best practices. That s my experience." --- Camille Tuutti and Matthew Weigelt Innovation fellows, strategic sourcing to expand Todd Park April 6 6 March 15, 2013 FCW.COM
March 30, 2013