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FCW : April 15, 2013
Annual growth in global cloud computing through 2020.* CLOUD S STEADY CLIMB. Rising customer expectations. Emerging competitors. Keeping up with innovation. These are the mounting challenges that business leaders face every day. And they are looking to their CIOs for answers. Cloud is on everyone s lips, but there s more than one way to get there---opportunities change from industry to industry, business to business, person to person. FORM FITTING. For the most basic cloud services, many companies can deploy a one-size-fits-all model. But when it comes to the mission-critical, business- transformational variety, a cloud strategy should fit the organization s specifications, not the vendor s. And IBM SmartCloudTM o ers a level of ease, expertise and flexibility you won t find in a "my-way- or-the-highway" approach. PRESSURE TESTED. Take EXA Corporation, a systems integration and services provider for key industries in Japan. With hundreds of servers across its o ces, security fears stunted EXA s cloud aspirations. Then they tried the security-rich, hybrid cloud route. Nimble enough to launch new services and flexible enough to scale nicely with existing IT, the solution kept costs and user access safely in line. THE CLOUD UNBOUND. Locked-in standardizations get businesses only so far. Choice and control are the keys to rethinking IT and reinventing business without limits. ibm.com/customizedcloud LET S BUILD A SMARTER PLANET. SMARTER TECHNOLOGY FOR A SMARTER PLANET FROM COMMODITIZED TO CUSTOMIZED. 7,500 Clouds that address your security needs. Clouds with choice: private, public or hybrid. Customize your cloud using open standards and IBM SmartCloud. Clouds tailored to any industry. Businesses adopted IBM SmartCloud products and o erings in the last two years. *Forrester Research. IBM, the IBM logo, ibm.com, IBM SmartCloud, Smarter Planet and the planet icon are trademarks of International Business Machines Corp., registered in many jurisdictions worldwide. A current list of IBM trademarks is available on the Web at www.ibm.com/legal/copytrade.shtml. International Business Machines Corporation 2013.
March 30, 2013
April 30, 2013