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FCW : January 2014
January 2014 FCW.COM 17 ally unlimited, government- accredited computing capacity to explore Mars, educate the world, cure disease and deliver public services more effectively. We've made so much progress this past year with the Federal Risk and Authorization Management Program's accreditation of a number of major play- ers --- Amazon Web Services included --- and signi cant cloud procurements are being issued and won. 2014 will be the year when we nally break the iron triangle and embrace the promise of the cloud: a more agile government that can accomplish more of its mission despite a limited budget. ■ A better, more social government Justin Herman The General Services Administration's social media program manager has a short list of signals to watch For 2014, the eld of social media for public services will continue to see growth and technological advancement as social data allows agen- cies to make their programs more responsive and user-centric. Just a couple years ago, the question was, "Are agen- cies even using social media yet?" Now the questions focus on results: Are agen- cies effectively measuring and reporting the impact of social media services? And are those services accessible to citizens who need them? In those areas, there are limitless opportunities for improvement. With that in mind, the top three things to look for in government social media in 2014 are: • More advanced analysis of social data for better per- formance management and innovative services such as predictive analysis, digital customer service and mobile development. • Acquisition of more sophis- ticated social technologies for agencies, managed by an increasingly experienced digital workforce. • Strategies and policies that deliver improved public ser- vices to citizens anywhere, anytime, on any device. One development we'll see emerge is location- based services. An example that was recently unveiled is Twitter Alerts, which can send emergency alerts to your Twitter account from local or national government agencies. After all, when an emergency happens, citizens don't want to go hunting for critical information. This is a promising start, and the technology already exists to take it further. Using a customized applica- tion programming inter- face from the federal Social Media Registry, individuals and organizations can cre- ate entire sites for mobile devices that not only aggre- gate key information from the Department of Homeland Security. "Every company that invests just a lit- tle more and manages their risk a little more protects everyone else a little more and helps us do our mission." 2. Cybersecurity legislation The past two years saw numerous attempts by Congress to bolster cyber- security, all to no avail. Prospects quickly disappeared in 2013 with the disclosure of U.S. spying activities by former government contractor Edward Snowden. Since then, every proposal that involved the government and pri- vate sector sharing information has been viewed with a jaundiced eye by lawmakers. That has not deterred a handful from trying, however. A bipartisan bill introduced in December by House Homeland Security Committee Chair- man Michael McCaul (R-Texas) would largely codify cybersecurity activities already underway at DHS. A similar effort in the Senate led by Sen. Jay Rockefeller (D-W.Va.), chairman of the Commerce, Science and Transporta- tion Committee, would do the same for NIST's efforts. "The name of the game is what good things are going on that we can cod- ify," said Matthew Rhoades, director of the Cyberspace and Security Pro- gram at the Truman Project and Cen- ter for National Policy. "[The McCaul LITTLE MORE AND HELPS US DO OUR MISSION." A LITTLE MORE PROTECTS EVERYONE ELSE A JUST A LITTLE MORE AND MANAGES THEIR RISK "EVERY COMPANY THAT INVESTS